What’s trending in Korea right now, from viral products and food to culture, places and lifestyle trends gaining global attention.
For years, the classic Seoul picnic formula was easy to recognize: fried chicken, beer and perhaps a bowl of ramyeon beside the Han River. Now there is a new addition to the picnic mat. Young Koreans are picking up freshly sliced raw fish from seafood markets — especially Noryangjin Fisheries Wholesale Market — and taking … 더 읽기
Buddhism may be one of Korea’s oldest religious traditions, but some of its newest fans are discovering it through surprisingly modern channels: meme-covered T-shirts, meditation classes, pop-up stores, electronic music, temple merchandise and even viral keyrings that make the sound of a moktak, a wooden percussion instrument used in Buddhist practice. In Korea, this cultural … 더 읽기
Reading a book might not sound like the most obvious youth trend. In Korea, however, books have become part of a broader lifestyle movement that mixes reading, self-expression, social media, book fairs and even literary merchandise. The trend has a name: Text Hip. A combination of “text” and “hip,” the Korean term text hip (텍스트힙) … 더 읽기