K-Beauty Tourism - Korea Front Row

Can Tourists Still Get a VAT Refund on Cosmetic Treatments in Korea in 2026?

October 25, 2026October 16, 2026 by Korea Front Row

International traveler reviewing cosmetic treatment costs at a clinic in Korea

Korea’s cosmetic-treatment VAT refund rules changed in 2026. See what tourists should verify before booking a clinic or counting on a tax refund.

What Is a K-Beauty Glowcation? Why Travelers Are Coming to Korea for Beauty

September 18, 2026September 14, 2026 by Korea Front Row

International travelers exploring K-beauty stores during a beauty-focused trip to Seoul

For years, K-beauty traveled the world in bottles, jars and sheet-mask packets. Now, beauty fans are increasingly traveling in the opposite direction — to Korea. A trip to Seoul can include much more than stocking up on skincare. Travelers can book personal color consultations, try Korean makeup and hairstyling, explore beauty-focused pharmacies, visit fragrance concept … Read more