K-Pharmacy

For years, international beauty shoppers visiting South Korea had one obvious stop: Olive Young. But in 2026, another destination is becoming part of the K-beauty itinerary — the Korean pharmacy. In popular Seoul neighborhoods such as Myeongdong, Hongdae, Gangnam and Seongsu, pharmacies are increasingly attracting international visitors looking beyond everyday cosmetics. Some arrive after dermatology … 더 읽기